Cost, Convenience And Collaboration: Three Cs Of Modern Commerce
Consumers in the digital era want it both ways: In one context, they want to do it all for themselves and act as their own salesperson and cashier – only to quickly reach out for the power of community or the ability to team up with a partner in another. So, what to do with customers who want it all – even things that seem contradictory? According to the experts, you give it to them.
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