Jifiti allows users to select items in-app or in-store by scanning a bar code and sending it digitally as a gift to any recipient via e-mail, text or Facebook. The recipient can then modify the present, by changing features like size and color, or choose an entirely different item to redeem. Users can also add products to a wish list which can be purchased directly or divided up as a crowdfunding exercise.
“Jifiti solves the gifting problem for consumers while driving sales for retailers through the integration of online and offline channels,” said Shaul Weisband, chief marketing officer at Jifiti. “By partnering with i2c for processing, we are positioning ourselves to bring the benefits of Jifiti to even more consumers and retailers. In particular, i2c’s global processing capabilities and support for any language and currency will be key as we enter new international markets.”
Jiftti brings with it another marquee pair-up for i2c. The the newly released IKEA Portland Gift Registry platform will be powered by its processing engine. The IKEA registry program is currently uses Jifiti’s technology to provide an end-to-end registry solution
i2c Senior Vice President, Business Advisory Group, Stephan Koukis, comments, “Jifiti’s gifting solution represents a significant innovation in online to offline commerce. With commerce becoming more mobile-driven and frictionless, other innovators in this space will require next-generation processing capabilities like i2c’s that can support entirely new transactions and consumer experiences. We are excited to partner with Jifiti as they work to expand their reach globally and enhance user experience.”
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