The Digital-First Economy’s Impact On Holiday Shopping

By  |  December 1, 2020
 | 
Digital-First Impact On Holiday Shopping

The tally on Thanksgiving weekend keeps favoring the digital-first economy, with in-store shopping on the decline and eCommerce sales dramatically rising as expected. Shoppers have taken the online shopping habits they adopted in the wake of COVID-19 and used them to level up their Black Friday game plan, with a large percentage of consumers having bought or planning to buy their holiday purchases online in 2020. All this, Today in Data.

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    Data:

    56%: Portion of Black Friday clothing purchases that were made in-store this year.

    47.6%: Share of consumers who shopped online this Black Friday due to greater product availability.

    39.7%: Share of Black Friday shoppers who made at least one holiday purchase online this season that used a debit card.

    $12.7B: Amount U.S. consumers were expected to spend on Cyber Monday.

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    5.5M: Number of in-store Black Friday shoppers who paid via Google Pay.


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