mPulse acquired two companies to expand its offerings in healthcare digital engagement.
The firm bought HealthTrio, which provides health management and member engagement solutions, and Decision Point, which helps optimize member experiences, mPulse said in a Tuesday (Dec. 19) press release.
The capabilities of these companies will be added to mPulse’s range of conversational artificial intelligence and digital engagement solutions for the healthcare industry, according to the release.
“By integrating the capabilities of mPulse, HealthTrio and Decision Point, we are now positioned to provide organizations with the ability to understand the needs of their population, design effective outcome improvement programs, and to efficiently operate those programs via advanced omnichannel communications,” mPulse CEO Bob Farrell said in the release.
PYMNTS Intelligence found that an expanding array of digital healthcare options has reshaped the way consumers obtain healthcare.
For example, 50% of consumers engaged with healthcare providers by using a mix of digital and physical channels in 2022, according to “How Digital Has Changed the Consumer Healthcare Experience and Expectations,” a PYMNTS and CareCredit collaboration.
With the new combination announced by mPulse, HealthTrio’s digital health solutions will create new opportunities for the consumers, providers and health plans they serve, according to the release.
Similarly, Decision Point’s AI-powered analytics platform will gain new consumer data from HealthTrio and mPulse, unlocking new quality and cost opportunities for clients and partners, the release said.
The acquisitions were supported by mPulse’s current majority investor, PSG, along with investments from other existing shareholders and current management from all three companies, per the release.
Companies are increasingly looking to modernize their operations and repurpose capital spending toward both internal and customer-facing initiatives that help control costs and drive sustainable efficiency, mPulse Chief Financial Officer Lara Stell told PYMNTS in an interview posted in January.
The best way to achieve this, Stell added, is “data and analytics, on a daily basis.”