Handmade At Amazon Expands Into Europe

Amazon wants to take over the online world and is attempting to do that by expanding its Etsy competitor Handmade at Amazon into Europe.

In a press release on Thursday (Sept. 22), Amazon said the store, which features genuinely handmade items crafted and sold directly from European artisans, has expanded into five European local marketplaces. According to the company, Amazon customers in Germany, France, Italy, Spain, the United Kingdom and across Europe can now shop over 30,000 genuinely handcrafted items, with hundreds of new products being added each day. The products are sold directly by European artisans new to the Handmade at Amazon store.

“When we introduce a new business at Amazon, we think long-term and globally. Since launch, we’ve received feedback from customers and artisans around the world that they want a Handmade at Amazon store in their local marketplace,” said Steve Johnson, director at Amazon, in the press release. “With our focus on genuine handcrafted products, the Handmade at Amazon store has been a big hit with artisans and customers in the U.S., and we’re encouraged by the strong growth of sales and customer traffic. Amazon has become a one-stop shop for holiday gifting, and this year, customers will see hundreds of thousands more handmade items, with thousands eligible for Prime two-day shipping.”

Since Handmade at Amazon was launched in the U.S. less than a year ago, the selection of handcrafted products has increased more than five times to include more than 500,000 items from all of the 50 states in the U.S. and over 80 countries around the globe. The artisan-crafted products are available in 10 categories, and over 50 percent of items include options for customer personalization.The company noted that, heading into the holiday selling season, Handmade at Amazon will release its second annual Holiday Gift Guide, featuring curated lists of artisan-made products.



The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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