Founded in 2004 and acquired by Amazon in 2010 for $110 million, Woot! started out with a “one deal per day” format. Today, it offers a variety of limited-time deals on everything from pizza beach balls and dinosaur bottle openers to top-of-the-line items like Dyson vacuums, Lenovo ThinkPads, Black & Decker tools, Kitchen Aid mixers and Beats wireless headphones.
“Woot!, the site that brings you ridiculously good deals on stuff that you need and stuff that you didn’t even KNOW you needed (but totally do, let’s be honest), announced today that Amazon Prime members will now get FREE shipping on Woot.com. YEP. YOU’RE WELCOME,” the company wrote in a press release.
Data shows that one-third of Woot!’s traffic comes from Amazon.com. Woot! had 16.8 million visits in January 2018.
Along with its deals, Woot! is also known for its quirky sense of humor, which includes gifting random customers with a “Bag of Crap” (or BOC). “A BOC is a random collection of stuff that Woot! shoves into a box and sends to you. Wooters have received a single shoe, rubber duckies, a giant metal rooster, brand new headphones, shirts and even the occasional laptop. You'll never know when they’ll appear on site, and you never know what you'll get!” stated the release.
Customers need to log in with their Amazon account by going to woot.com/prime to receive free shipping.
This new perk comes as reports surfaced last month that Amazon was increasing its monthly membership fees by nearly 20 percent in the U.S., jumping from $10.99 to $12.99. In addition, Morgan Stanley has reported signs that Amazon Prime’s growth is slowing down, noting in a December 2017 research report that 40 percent of American consumers already have Prime memberships, which matches the same level seen in the fourth quarter.