When Amazon launched Prime Now delivery for groceries out of its Whole Foods Marketpalce subsidiary, the company turned some heads — and heard some minor complaints, since the service was only initially only available in four markets: Virginia Beach, Austin, Dallas and Cincinnati. Consumers wanted to know when two-hour free delivery might be coming their way.
As of today, according to an announcement from Amazon, three more cities are joining the Prime Now grocery delivery lineup: Denver, Sacramento and San Diego.
“We’ve been delighted with the customer response to free two-hour delivery through Prime Now, and we’re excited to bring the service to our customers in Denver, Sacramento and San Diego,” said Christina Minardi, Whole Foods Market EVP of Operations. “Today’s announcement is another way that we are continuing to expand access to our high-quality products and locally sourced favorites.”
The Prime Now platform allows Prime members to shop a few thousand items, ranging from produce, bakery, dairy, meat and seafood to floral and everyday staples. A selection of alcohol is also available for delivery to customers in Sacramento and San Diego. Customers that can handle a two-hour window get their goods for free included in their Prime membership. Those who need a rushed delivery can elect to pay a $7.99 fee on orders of $35 or more. Customers can order between 8:00 a.m. and 10:00 p.m. each day.
The service’s more recent expansions are, according to Amazon, only part of what is planned for the rest of 2018. The goal is to roll out Prime Now Grocery via Whole Foods to metro areas across the U.S. in 2018.
The move comes as Amazon is moving to consolidate more of its Whole Foods offerings within its parent brand. Amazon announced last week plans to shutter the Whole Foods grocery rewards program in favor of (likely) bringing it under the purview of Amazon Prime.