In an effort to provide customers with access to items like the iPhone XR and the new iPad Pro, Amazon has reportedly inked a deal with Apple. The eCommerce retailer also plans to sell Beats headphones, which are part of Apple’s lineup, CNET reported.
Amazon said in a statement, according to the outlet, “Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want. We look forward to expanding our assortment of Apple and Beats products globally.”
As it stands, Amazon customers can sometimes only buy certain Apple products through third-party sellers, or they are not available on the site. They can, however, buy products like Beats headphones and MacBooks directly from the eCommerce retailer.
At the same time, Apple, as well as retailers authorized by the tech company, will be able to sell on the site in the future. In addition, some products, such as the Apple HomePod smart speaker, won’t be available on Amazon’s site, as the eCommerce company has its own Echo-branded devices.
eMarketer analyst Andrew Lipsman did note that there is a potential risk for Apple in giving Amazon data on sales with such an arrangement. “But the real threat there is in Amazon introducing a rival product,” Lipsman told CNET. “I’d say Apple is pretty safe there.”
The news comes weeks after Apple unveiled a slew of new products. The iPhone XS, for instance, has a Super Retina OLED display that is 5.8 inches. The XS Max, on the other hand, has a screen size that reaches 6.5 inches. But the models have some similarities: They both have an upgraded A12 bionic chip, Smart HDR sensor and a big camera upgrade. In addition, the phones have a battery life that is a half hour longer than before, as well as the ability to support dual SIM. With that feature, phone users have both primary and secondary numbers.