It seems so easy: Pull out a mobile device, or launch a browser on a laptop or desktop computer, and begin shopping inside the endless digital mall. However, the path to purchase offers multiple ways to frustrate consumers and send them to competitors, or make...
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Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...
For merchants, getting customers to visit their websites is difficult enough. Getting customers to stay and make a selection is even tougher. It’s frustrating, then, when a shopper goes through the process of browsing a merchant’s catalog, choosing a product and putting it in his...
When it comes to checkout conversion, apparently, there’s no middle ground. The hot-off-the-presses Q4 2016 Checkout Conversion Index™ reveals that there’s no average for online retailers — merchants are either superstars or below-average performers. PYMNTS.com research reveals that the top merchants check out customers 25...
When it comes to checkout conversion, apparently, there's no middle ground. The hot-off-the-presses Q4 2016 Checkout Conversion Index™ reveals that there's no average for online retailers — merchants are either superstars or below-average performers. PYMNTS.com research reveals that the top merchants check out customers 25...
When it comes to payment options, online merchants would do well to heed the old adage. These days, consumers prefer to pay the way they want and, with 27 percent of all merchants adding new payment types this year alone, it seems the customer is...
Apparel and accessory merchants are getting increasingly better at nailing online sales. The Q3 edition of the Checkout Conversion Index™ reveals the secret sauce of their success and takes a deep dive into the factors that continue to drive abandoned online shopping carts. While progress...
Apparel and accessory merchants are getting increasingly better at nailing online sales. The Q3 edition of the Checkout Conversion Index™ reveals the secret sauce of their success and takes a deep dive into the factors that continue to drive abandoned online shopping carts. While progress...
