A saved haircut on Pinterest now comes with a script for the stylist. Pinterest launched Beauty Guides on Tuesday (Oct. 6), PYMNTS reported. The artificial intelligence tool turns hair and nail Pins into step-by-step plans that users can bring to the appointment. Users open a...
TikTok has introduced an in-app checkout solution and an artificial intelligence (AI) shopping assistant, saying in a Monday (Oct. 5) press release that these are the first of several agentic commerce experiences the company is adding to its platform. The in-app checkout solution, Buy Direct, allows users to buy...
Mastercard launched a partnership with Kenya-based social commerce company Flowcart, according to a Monday (Sept. 7) news release. The collaboration centers on embedding “secure, seamless card payments directly within social and conversational commerce journeys,” the release said. “Social commerce is redefining how consumers discover and...
Social platform X is moving U.S. creator payouts to its own payments service, X Money, as it expands the role of its financial products within the platform. Starting Wednesday (Sep. 2), all payouts to creators in the United States participating in X’s Original Content Rewards...
YouTube is integrating Amazon into its creator-driven shopping, potentially accelerating the integration of eCommerce into the videos, feeds and communities where consumers already spend their time digitally. The video sharing site announced Thursday (Aug. 27) that Amazon has joined YouTube’s Shopping Affiliate Program in the...
Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell and McDonald’s are among the brands that have gained engagement on social media through creative marketing strategies, according to the...
X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. “Today, we’re releasing [X Money] to a subset of US Premium+ users to collect feedback and...
LinkedIn is laying off 5% of its staff Wednesday (May 13), Reuters reported Wednesday, citing unnamed sources. The company is reorganizing teams and focusing on growing areas of its business, according to the report. While some technology companies have cited their adoption of artificial intelligence...
Running a campaign on TikTok used to mean a media buyer inside a dashboard, manually setting up creatives, adjusting bids and shifting budgets. TikTok wants artificial intelligence agents to own that work. At TikTok World, it’s sixth annual global ad product summit held Tuesday (May...