Consumer Insights

Consumer Insights
Only 4% of US Households Are Unbanked
November 12, 2024

The percentage of households in the United States that are unbanked declined to a record low in 2023. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Consumer Insights
39% of Zillennials Buy What Their Friends Recommend
October 18, 2024

The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials and older Generation Z members prioritize online retail and exhibit unique preferences that retailers must...

Consumer Insights
Banking Giants Say Consumer Spending Remains Resilient Despite Inflation
October 13, 2024

America’s biggest banks say consumers are still spending in spite of inflation. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Consumer Insights
EU Saves as US Consumers ‘Drive Global Economic Train’
October 06, 2024

European consumers are saving at higher rates than before COVID as their American counterparts spend. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
Brazilian Banks: Consumer Spending Cuts Could Be Due to Rise in Online Sports Betting
September 20, 2024

Online sports betting reportedly may be contributing to consumer spending growing slower than expected in Brazil. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Consumer Insights
Retail Sales Preview: Will July’s Consumer Spending Momentum Continue?
September 16, 2024

On Tuesday (Sept. 17), we’ll find out if the July surge in consumer spending — as measured via unadjusted retail sales — has amounted to a blip or a trend. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Consumer Insights
Fetching a Ride: Brands Roll Out Human-Grade Experiences for Pups
August 31, 2024

From Fido-friendly taxis to doggy ice cream, brands are stepping up their pet offerings to meet consumers’ demand to give their fur babies human-grade luxury. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Consumer Insights
Mixed Signals: Consumer Confidence Rises Slightly as Economic Uncertainties Linger
August 27, 2024

Is the American consumer cautiously confident? Confidently cautious? Somewhere in the middle? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...