Consumer Insights

Consumer Insights
Study Shows Gen Z Saving Harder Even as Costs Rise
September 25, 2025

Along with home ownership, a longstanding pillar of the American dream is that each generation should outshine the previous one in economic well-being. Young adults in the cohort known as Generation Z, now aged roughly 18 to 28, show signs of building the financial habits...

Consumer Insights
Nearly 3 in 4 Paycheck-to-Paycheck Households Didn’t Start Out That Way
September 24, 2025

For millions of consumers in the United States, living paycheck to paycheck isn’t a permanent sentence. The surprising angle of new research is that most consumers in this tight-budget category once enjoyed greater financial stability and that history shapes whether they believe they can escape...

Consumer Insights
BLS Reschedules Consumer Spending Report Without Explanation
September 21, 2025

The Bureau of Labor Statistics (BLS) is postponing its annual consumer spending report. The announcement Friday (Sept. 19), presented without explanation, follows President Donald Trump’s recent firing of the bureau’s head. “The 2024 Consumer Expenditures annual data release scheduled on September 23, 2025, will be...

Consumer Insights
Banks Face Loyalty Crisis as Gen Z Trades Institutions for Influencers
September 17, 2025

The financial lives of Generation Z are unfolding in a universe that looks increasingly alien to traditional banks. For decades, checking accounts and passbook savings were the entry point for young customers, anchoring relationships that might eventually blossom into mortgages, auto loans and wealth management....

Consumer Insights
46% of Once-Stable Consumers Now Live Paycheck to Paycheck
September 15, 2025

A growing number of consumers in the United States are living paycheck to paycheck, not because they earn too little, but because of how their financial pasts and perceptions of the future shape how they spend and save. The August edition of PYMNTS Intelligence’s New...

Consumer Insights
Consumer Sentiment Plummets for Lower-Income Households
September 12, 2025

Consumer sentiment in the U.S. has taken another sharp downturn, as September’s preliminary data from the University of Michigan signals mounting anxieties over tariffs, inflation and the labor market. This latest drop in optimism—now at its lowest point since May—highlights a growing sense of caution...

Consumer Insights
The Secret Financial Life of Six-Figure Households
September 10, 2025

It seems logical: The more income you have, the more you can control your financial life by strategically planning spending and saving and avoiding playing catch-up with monthly bills. Only it doesn’t always work that way. Higher earners with more than $100,000 in annual household...

Consumer Insights
Most Consumers Worry About Finances as Inflation Expectations Worsen
September 08, 2025

Consumers are girding for higher inflation over the short term and long term, while sentiment is souring on job prospects for the next few months. The August 2025 Survey of Consumer Expectations (SCE) conducted by the New York Fed released Monday (Sept. 8) indicates that...

Consumer Insights
US Hispanic Consumers Slow Spending Amid Cost-of-Living Headwinds
September 07, 2025

Spending by America’s Hispanic consumers is reportedly slowing amid tariff and immigration-related concerns. Consumption among these families barely increased during the year through June, Bloomberg News reported Saturday (Sept. 6), citing data from research firm Numerator. Spending among white and Black households was up, though...