Consumer Insights

Consumer Insights
Legacy Identity Systems Push Billions Out the Back Door
November 28, 2025

Identity makes the world of commerce and payments go ‘round. But its fundamental role in driving modern customer experiences and defending against fraud can often fade to the background. Many companies have treated identity the way they treat insurance policies, office leases, or compliance filings:...

Consumer Insights
Fed’s Beige Book Flags Consumer Spending Slide
November 26, 2025

The Federal Reserve’s final Beige Book of the year points to a noticeable cooling in sentiment as businesses and consumers end 2025 on more cautious footing. The report, covering activity through mid-November, shows softening demand, increased price sensitivity and widening signs of strain across lower-...

Consumer Insights
Retailers Lean on Digital as Cost Pressures Rewrite Q3
November 26, 2025

The latest earnings from Kohl’s, Burlington Stores and Dick’s Sporting Goods, all released Tuesday (Nov. 25), show a consumer who is still spending but doing so in tighter, more income-constrained ways. Management across all three retailers described households stretching paychecks, delaying seasonal purchases and focusing...

Consumer Insights
US Consumers Cautious but Still ‘Fundamentally Strong’
November 23, 2025

American consumer spending is still going strong, at least at some retailers. As The Wall Street Journal (WSJ) reported Sunday (Nov. 23), shoppers continue to flock to where they see value, as shown by strong earnings from the likes of Walmart, Gap and TJX, parent...

Consumer Insights
Paycheck-to-Paycheck Strain Sharpens Retail and QSR Spending Gap
November 21, 2025

Earnings season is offering one of the clearest pictures yet of a consumer base moving in two directions. Households with stable incomes continue spending, especially on essentials and value-driven purchases. Meanwhile, paycheck-to-paycheck consumers, many of whom rely on hourly, gig or mixed-income work, are tightening...

Consumer Insights
Consumers Lose Ground in Holiday Shopping Season Even as Paycheck Stress Briefly Eases
November 20, 2025

As the annual holiday shopping ritual ramps up, consumers’ finances are less robust than they might appear. Last month, PYMNTS Intelligence surveyed more than 2,100 U.S. adult consumers for the most recent installment of the New Reality Check: The Paycheck-to-Paycheck Report series, “Income Instability is...

Consumer Insights
Labor Economy Workers Remain Resilient Despite Higher Costs
November 12, 2025

PYMNTS Intelligence has documented that the Labor Economy remains central to U.S. growth, acting as a contributor to GDP, job creation and retail demand. The Labor Economy represents 36% of the workforce and 15% of spending. And while inflation and tariffs continue to test budgets, consumers...

Consumer Insights
Conference Board: Americans to Spend Less This Holiday Season, Prioritizing Budget and Value
November 11, 2025

Consumers will be approaching holiday gift-giving with more restraint than last year. According to the latest Holiday Spending Survey from The Conference Board, the average consumer plans to spend about $990 on holiday-related purchases. This figure represents a 6.9% decrease from $1,063 in 2024 and...

Consumer Insights
Gen Z Out-Saves Older Generations by 28%
October 31, 2025

The most revealing statistic in The Gen Z Decoder Ring isn’t that Generation Z racks up 425 digital activity days each month, more than double that of baby boomers, but that the number has started to decline. PYMNTS Intelligence finds Gen Z’s daily app use fell 7% between...