Consumer Insights

Consumer Insights
Income Lags Behind Inflation as Cash-Strapped Consumers Chase Deals
October 12, 2023

The U.S. economy is facing growing concerns as wages fail to keep up with high inflation, with consumers finding it increasingly challenging to maintain their purchasing power and financial stability. A recent study conducted by PYMNTS Intelligence reveals that 85% of consumers feel that their wages...

Consumer Insights
Apple iPhone Remains Teens’ Preferred Mobile Device
October 10, 2023

The Apple iPhone is reportedly on track to remain the mobile device of choice of nearly nine in 10 teens.  Eighty-seven percent of teens own an iPhone and 88% of teens expect to have one as their next mobile device, investment bank Piper Sandler Companies said...

Consumer Insights
42% of European Millennials Want an All-in-One App to Streamline Digital Activities
October 10, 2023

From banking and shopping to managing personal tasks, apps and connected devices have become an integral part of our daily lives, with consumers all around the world relying on them for various activities. In fact, consumers across key global markets would prefer a single app...

Consumer Insights
Why Consumers Don’t Care About Monthly CPI – and Why it Matters
October 09, 2023

No one really knows the origin of the phrase “seeing is believing.” The Oxford Dictionary traces its English language roots to 1609. Others say that it was the Ancient Greeks who first connected the act of seeing something with knowledge. Regardless, it’s largely the case...

Consumer Insights
26% of Consumers Say Interest Rates Influence Credit Product Choices
October 09, 2023

Consumers are increasingly focused on finding the best deal — a preference driven by loss aversion and a desire to maximize the benefits of their financial products. When it comes to choosing a financial institution (FI) for their banking needs, it’s no different. Account holders...

Consumer Insights
Older Americans Help Drive Consumer Spending Power
October 08, 2023

America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may have helped consumer spending to stay strong even as the Federal Reserve hikes interest rates. As that report notes, the...

Consumer Insights
41% of Employed Consumers Tackle Inflation by Doing Gig Work
October 02, 2023

The economic landscape has been marked by rising inflation, leading to concerns among employed consumers about their wages keeping up with the cost of living. In the latest “Consumer Inflation Sentiment Report,” PYMNTS Intelligence drew on a survey of nearly 2,300 U.S. consumers to better...

Consumer Insights
Consumer Strength Challenged as Spending Drops
October 01, 2023

Times are tough for the American consumer, even without new student loan payments. A report Saturday (Sept. 30) by Bloomberg News catalogs the various ills: High gas prices cutting into spending. Delinquent credit cards at their highest rate in more than 10 years. And consumer confidence dipped to...

Consumer Insights
Gen Z Consumers Are Subscription Boxes’ Biggest Fans
September 29, 2023

As retail subscriptions woo consumers of all ages, PYMNTS Intelligence reveals that, for providers that follow the surprise box model, Generation Z is the most likely to get on board. By the Numbers The PYMNTS Intelligence report “The Impact of Subscription Models on Consumer Choice,”...