Consumer Insights

Consumer Insights
Are You Smarter Than The Average American?
June 17, 2017

Americans are a very intelligent people — just ask them. A study by YouGov revealed news that 55 percent of Americans think they are smarter than the average American. A little over a third of all Americans think of themselves as of average intelligence, and only...

Consumer Insights
Direct to Consumer: JamesAllen.com and Dominion Diamond’s Shiny Delivery
June 06, 2017

It can be argued that direct-to-consumer aspect of retail has lowered the entry barrier and served as a catalyst for startups. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Consumer Insights
Nokia On Wisely Analyzing The Cognition Of The Crowd
June 02, 2017

Crowds draw crowds, and for retailers, drawing a crowd means drawing dollars. In an interview with PYMNTS’ Karen Webster, Shelley Schlueter, who heads Nokia’s analytics marketing ops, delves into how Nokia’s Cognitive Analytics for Crowd Insight can offer companies real-time knowledge about who wants what...

Boomers vs. Millennials
Commit To A Job? Millennials Literally Can’t Even, But Not For The Reasons You Think
May 23, 2017

If millennials have commitment issues at work, it’s not because they don’t value company loyalty. In fact, it’s possible they value it more than the companies themselves. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Boomers vs. Millennials
Millennials Want Financial Freedom; Boomers Want To Quit
May 22, 2017

Millennials are saving to have financial freedom at a faster rate than Gen Xers and baby boomers, who are more focused on saving to exit the workforce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Need A Mother’s Day Gift? Try A Lease
May 13, 2017

This year, Americans will spend over $23 billion telling their moms just how much they mean to them for Mother’s Day this year. Flowers, as always, will be the leading show of filial piety, with chocolate, jewelry and spa days making their usual strong showing....

Consumer Insights
Cross-Channel Customer Service Is Lacking Quality
April 28, 2017

When it comes to customer service, it turns out companies are lacking in their cross-channel service. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Consumer Insights
Applause Crowdtesting Platform Hits 300K Members
April 28, 2017

Conducting QA testing for digital experiences is likely tough to pull off with just the people inside one company. As such, today’s companies tend to go to the public to help ensure the product or service is of high caliber, which is known as crowdsourcing...

Consumer Insights
These Three Businesses Were Most Popular With American Consumers In 2016
April 11, 2017

A new index from The NPD Group’s Checkout Tracking SM shows that Walmart, McDonald’s and Target top the list of retailer and food service chains, with better than five out of six U.S. consumers shopping with them in 2016. Get the Full Story Complete the form to...