Credit unions need millennials to keep growing membership rosters at a healthy pace. Millennials, in turn, want access to mobile banking and tech innovation. PSCU Senior Vice President Tom Pierce tells PYMNTS that buying online is gaining traction among the younger set, who prize convenience as...
In August, Facebook instituted changes to its advertising policies as the result of a settlement it reached with anti-discrimination groups and the federal Department of Housing and Urban Development (HUD). The social media site faced accusations that its ad-targeting platform — which allows ad buyers...
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Investments in digital banking are paying dividends for credit unions by improving membership and creating more efficient services. However, digitizing services often comes at the cost of a personal touch, says Allison Videtti, director of marketing for digital-first Alliant Credit Union. In the latest Credit...
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...
The market share of credit unions is only a fraction of their larger bank counterparts, but they tend to inspire a greater sense of loyalty among customers. Data from PYMNTS’ Credit Union Innovation Index found that 60.8 percent of members would not leave their credit...
While financial technology continues to grow more sophisticated, many of these innovations are used solely by the large banks and FIs that can afford it. CUs looking to compete will have to play to their strengths, by engaging members with advanced learning tools and using...
While all financial institutions (FIs) operate on customer relationships, trust and loyalty can play a larger role for credit unions. According to PYMNTS’ Credit Union Innovation Index, 65 percent of credit union members said they chose a credit union (CU) as their primary because they...
Among the most exciting trends of the last two decades is the evolution of payments from a focus on transactions to a strategic driver of revenue and growth. Among the most important questions to arise from that general trend is what credit unions must do...
