Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences. The company’s executives have suggested that this rebranding may not involve hardware modifications, but instead focus on revamping the app...
Peloton is gearing up for a rebrand as the company continues enlarging its view of who its customers are and how they prefer to exercise, which executives admitted may have nothing to do with hardware, revolving more around a reimagined app and new subscription tiers....
Keep that heart rate up. Watch your form on those pushups. You call those crunches? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
More fitness content providers are ditching pricey, specialized hardware for app-based experiences people can use on any device, with Lululemon’s Mirror the latest piece of gear caught in the crosscurrents of changing market dynamics. Get the Full Story Complete the form to unlock this article...
Apple is beginning 2023 with a series of new offerings for its Fitness+ service. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
Depending on where you look, Main Street small and medium-sized businesses (SMBs) are either struggling with macro headwinds and fighting for survival — or they’re navigating the challenging environment with aplomb. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Lululemon has rolled out a new platform offering more content and products for members, called lululemon Studio, a press release said. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
