There’s an old saying in politics: “If you want a friend, get a dog.” Extend that to commerce, sans canine, and you get this: “If you want loyalty, get some points.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
What makes a consumer loyal? There really is no magic formula, and brands are spending serious money on strategies before truly answering this question. Rewards programs are one big category attracting a lot of attention and dollars, yet they don’t always deliver a payoff. Get...
Just before the 20th century, two entrepreneurs found a new use for stamps — other than postage on a letter. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
Though there has been no official announcement yet, it seems American Express’ stab at a coalition loyalty program are quickly falling apart. Launched in 2015, Plenti captured a lot of attention by offering customers the ability to collect loyalty points at a variety of retailers under...
If loyalty is the coveted grail of retailers when it comes to consumers — in other words, that sticky relationship that keeps ‘em buying — how to score points? Literally. As in points that are accrued and redeemed and which keep both merchants and consumers...
For the first birthday of Samsung Rewards, the Korean tech giant isn’t expecting to get any presents. Instead, the company plans to give out presents – one million of them, to be exact – to say “thank you” to the millions of users who have...
In a company news release published Tuesday (Nov. 14), Samsung, Inc. revealed its loyalty rewards program, Samsung Rewards, has achieved above-projected growth. It also previewed several of its plans for the year ahead. Get the Full Story Complete the form to unlock this article and...
The selling point for Cheers was never the food; it was the fact that everybody knew your name. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...
Rewards-based loyalty programs benefit customers and businesses alike, but the mechanisms and philosophies behind delivering those benefits are changing. One of the companies leading the charge is Hilton Hotels, which just teamed up with Amazon to allow loyalty program members to redeem points on the...
