Saying “I don’t think we’ll ever go back to the mix we ran prior,” Brinker International CEO Wyman Roberts this week indicated his belief that the months-long season of mobile order-ahead (MOA) dining in 2020 may turn into an enduring lifestyle. Get the Full Story Complete the form to unlock this...
When the history of 2020’s second quarter is written, it will be a tale about companies’ staggering losses and remarkable efforts at rebuilding – especially when talking about quick-service restaurants (QSRs). Get the Full Story Complete the form to unlock this article and enjoy unlimited...
To understand the origins of customer loyalty as a phenomenon, PYMNTS turned to Stanford University’s Encyclopedia of Philosophy, which states, “Loyalty is usually seen as a virtue, albeit a problematic one. It is constituted centrally by perseverance in an association to which a person has...
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For a consumer, getting and redeeming rewards should be seamless across online and in-person channels. And today, that experience has to be even more than that, says Josh Buchmann, senior director of guest engagement for Checkers and Rally’s. In our latest Order to Eat Tracker,...
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With the National Restaurant Association projecting up to $240 billion in losses by the end of 2020 and millions of restaurant jobs gone, along with their former workplaces, a nation mourns our glorious gastronomic past. There’s rebirth already, happily. It has upsides and downsides. Get...
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Offering fast and seamless mobile apps with integrated loyalty programs was once enough for quick-service restaurants to ace the mobile ordering experience. But QSRs must go the extra mile during the pandemic to build loyal customer bases with value-added personalized services, says Zipporah Allen, vice...