Consumer Insights

Consumer Insights
35% of Consumers Plan to Use Tax Refunds to Boost Savings
February 09, 2026

Tax season officially began on Jan. 26, and refunds are already starting to reach consumers’ accounts this month. While the arrival of refunds is annual, the expectations surrounding them remain grounded, shaped less by intent to splurge than by routine financial planning and household budgeting....

Consumer Insights
Kalshi Overtakes DraftKings and FanDuel in Download Race
February 05, 2026

Prediction market platform Kalshi’s mobile app was downloaded more times in January than sports-betting apps DraftKings Sportsbook or FanDuel Sportsbook have been downloaded in any month, Apptopia said in a Tuesday (Feb. 3) blog post. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Consumer Insights
Millennials and Gen Z Drive Earnings Growth Across Finance and Retail
February 02, 2026

Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial life deeper into mobile channels. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Consumer Insights
Tariffs and Labor Market Drive Down Consumer Confidence, Conference Board Says
January 27, 2026

Consumer confidence dropped to its lowest point since 2014 in January, with survey respondents expressing concerns about a range of factors that affect the economy, The Conference Board said Tuesday (Jan. 27). Get the Full Story Complete the form to unlock this article and enjoy...

Consumer Insights
Grocery Spending Moves Online as Affordability Concerns Rise
January 26, 2026

Consumer spending continues to move fluidly across digital and physical channels, but groceries are emerging as one of the clearest signals of where financial pressure is reshaping consumer behavior. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Consumer Insights
Gen X Spending Patterns Are Shifting as Costs Rise
January 23, 2026

Gen Xers’ new round of penny-pinching could be bad news for consumer spending and the economy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Consumer Insights
December Labor Economy Wage Gains Could Add $32 Billion to GDP, Even as Worker Confidence...
January 23, 2026

“Wage to Wallet™ Index: The Divided Recovery: Labor Economy Workers Face an Uncertain 2026” is a collaboration between PYMNTS Intelligence, WorkWhile and Ingo Payments. This month’s report examines the financial outlook of the Labor Economy—roughly 60 million U.S. employees who earn about $25 an hour...

Consumer Insights
Financial Stress Drives a 17-Point Jump in Digital Wallet Use
January 22, 2026

Online retail is becoming a pressure valve for stressed U.S. households, and the evidence is showing up in how they pay at checkout. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Consumer Insights
How Affordability Became America’s Conversation
January 21, 2026

Most Americans probably don’t remember the exact inflation rate last year. But they remember that the footlong they once paid 5 dollars for is now between ten and fourteen bucks. They remember when a fast-food meal cost a lot less than a movie ticket. And...