Consumer Insights

Consumer Insights
Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
June 24, 2024

As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without financial incentives. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Consumer Insights
Meet the 27 Million Americans Who Drive 8% of Consumer Spend but Struggle to Pay...
June 21, 2024

The big consumer news last Friday was that the University of Michigan’s June Consumer Sentiment Index hit a seven-month low. Many scratched their heads, particularly since the CPI print earlier in the week came in flat and the economy appears to be firing on all...

Consumer Insights
Millennials Are Most Prepared to Trade Down to Private Label
June 20, 2024

As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Consumer Insights
1 in 3 Shoppers Wants to Buy Local Products
June 18, 2024

As retailers look to win customers’ loyalty, PYMNTS Intelligence research finds that buying local goods is a top-of-mind concern for a significant share of consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Consumer Insights
Zillennials: The Generation Reshaping Commerce With Digital Savvy and Ethical Spending
June 18, 2024

Zillennials — the bridge generation comprising younger millennials and older members of Generation Z — with their growing earning and purchasing power, are poised to significantly impact the economy in the near future. Get the Full Story Complete the form to unlock this article and...

Consumer Insights
Buy Insurance Through Banks? Gen Z Says Yes
June 17, 2024

Forty-four percent of U.S. consumers are interested in purchasing insurance products directly through their financial institutions (FIs), and this interest is especially strong among younger consumers and those with higher incomes. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Consumer Insights
Nearly Three-Quarters of U.S. Shoppers Want Real-Time Inventory Updates
June 17, 2024

U.S. consumers expect to know, when they go to make a purchase, whether or not the items they want will be in stock, PYMNTS Intelligence reveals, and they are looking for real-time digital inventory updates from retailers to meet this demand. Get the Full Story...

Consumer Insights
Consumer Sentiment on Personal Finances Dips Due to Inflation
June 14, 2024

In 2024, a few key concerns bubble consistently to the top of the list for the paycheck-to-paycheck economy. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
35% of Lower Income-Earning Consumers Unaware of Card-Linked Offers
June 11, 2024

Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who take advantage of the programs. According to PYMNTS Intelligence research, 79% of current card-linked offer users plan to continue using...