Consumer Insights

Consumer Insights
46% of Cardholders Are Proactive Deal Hunters
February 07, 2025

The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan reveals that relevance is the new currency for cardholder engagement. “Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement,” a...

Consumer Insights
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social Media Drives Zillennials’ Purchases,” more than 40% of zillennials are influenced by social media when shopping. Their preferences are shaped...

Consumer Insights
52% of Payment Declines Are Debit Cards
February 04, 2025

Despite a general decrease in payment issues, financially struggling consumers continue to face these disruptions at alarmingly high rates, especially when making essential purchases. According to a PYMNTS Intelligence report, “Financially Struggling Consumers Are Twice as Likely to Face Payment Declines,” while payment declines have...

Consumer Insights
52% of Consumers Use Credit for Groceries
February 03, 2025

Credit products are changing, with personal loans, embedded finance, and buy now, pay later (BNPL) gaining traction. According to a PYMNTS Intelligence report, “BNPL and Embedded Finance Reshaping Consumers’ Credit Choices,” these options are reshaping how consumers manage everyday expenses and larger purchases, as more...

Consumer Insights
Concerts Still Strike Chord With Consumers Despite High Prices
January 31, 2025

This year’s concert season will feature several high-profile acts and increasingly high prices. The cost of seeing movies, plays and live music has jumped 20% since 2021, CNBC reported Friday (Jan. 31), citing Bureau of Labor Statistics data. However, consumers have shown a willingness to...

Consumer Insights
Consumers Keep Spending in Q4, But Savings Take a Hit
January 30, 2025

The latest data on fourth quarter gross domestic product indicates a general “headline number” slowdown. But underneath the hood, consumer spending is the engine pulling the train, and though spending’s been volatile, consumer expenditures rebounded a bit in the last three months of the year,...

Consumer Insights
Spending Caution Sets In as Consumers Weigh Economic Outlook
January 29, 2025

The state and stability of one’s job — and by extension, earnings prospects — lies at the heart of consumers’ confidence over their own financial condition, both in the present and in the future. Recent data — from both PYMNTS Intelligence and from surveys elsewhere...

Consumer Insights
Consumer Sentiment Dips 4% Amid Concerns About Unemployment and Inflation
January 24, 2025

Consumer sentiment edged down 4% in January, marking the first decline in six months, according to the final results for the University of Michigan’s January Surveys of Consumers. “While assessments of personal finances inched up for the fifth consecutive month, all other index components pulled...

Consumer Insights
Household Spending Keeps Pace; Lower-Income Groups Feel the Heat
January 22, 2025

Among the messages conveyed so far in the continuing cavalcade of earnings reports — especially from banks — is that consumer spending is buoyant, a trend in evidence from the last few months of the year. PYMNTS Intelligence documented that through 2024, most consumers made...