Consumer Insights

Consumer Insights
Over 40% of Millennials and Gen Zs Prefer eGrocery’s Convenience
February 10, 2023

Grocery shoppers are shifting to eCommerce channels, but their reasons vary by generation, PYMNTS research reveals. For PYMNTS’ recent study “Changes in Grocery Shopping Habits and Perception,” we surveyed more than 2,400 U.S. consumers in late December to explore the concerns impacting grocery purchasing behaviors...

Consumer Insights
Older Grocery Shoppers Much More Deal-Motivated Than Younger Counterparts
February 08, 2023

As grocery shoppers rethink their spending, PYMNTS data shows older shoppers seek deals the most. The Context As inflation affects consumer spending behavior, many grocers are touting deals and discounts, but while these efforts might be effective for older customers, they will not have the...

Consumer Insights
Car Dealers Say High Prices Are Scaring Off Buyers
February 05, 2023

A spike in the price of new cars has both buyers and auto dealers worried. As The Wall Street Journal (WSJ) reported Saturday (Feb. 4), some dealers say customers were already hesitant due to high prices and a shortage of affordable cars. Rising interest rates...

Consumer Insights
Brick-and-Mortar Grocers Bear the Brunt of Consumers’ Inflation Concerns
February 03, 2023

PYMNTS research indicates consumers’ outsized perception of fresh food inflation disproportionately hurts brick-and-mortar grocers. The Context Though online grocery may not be the novelty that it was pre-pandemic, consumers continue not to trust digital options as much as brick-and-mortar retailers for fresh foods. Consequently, when...

Consumer Insights
Struggling Households Optimistic That Finances Will Improve This Year
February 01, 2023

Although PYMNTS latest research finds that 64% of U.S. consumers are living paycheck to paycheck, there is still optimism that things will get better. This, according to findings in the December edition of “New Reality Check: The Paycheck-to-Paycheck Report: The Economic Outlook And Sentiment Edition,...

Consumer Insights
Millennials Tip at QSRs While Seniors Save Them for Full-Service
February 01, 2023

With generational divides in tipping practices, fast-food workers are left hoping for millennial customers. For PYMNTS’ recent study “Connected Dining: Inflationary Pressure Squeezes Restaurant Tips,” the first edition of PYMNTS’ Connected Dining series, we surveyed a census-balanced panel of more than 2,200 U.S. consumers in...

Consumer Insights
Report: Global Smartphone Sales See Largest Drop Ever
January 29, 2023

Smartphone sales fell worldwide last year as consumers grew more cautious in their spending. That’s according to a recent report by market research firm IDC, which found that worldwide shipments of smartphones dropped 18.3% year over year during the fourth quarter of 2022, the largest ever...

Consumer Insights
59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
January 20, 2023

A group of 30 million consumers are tech savvy in ways never seen before in the U.S. So much so that they’ve always been digitally connected. They’ve pretty much always used devices — mobile ones — to get what they need at all hours of...

Consumer Insights
Majority of Americans Unhappy With Annual Salary, Considering Switching Jobs
January 02, 2023

Nearly two-thirds of consumers say they’re working jobs that don’t meet their annual salary requirements. And 30% of those consumers say they plan to leave their current role for a new one, and hopefully a raise, in the next six months. That’s according to the...