Consumer Insights

Consumer Insights
Grocers Woo the 42% of US Shoppers Who Prioritize Coupons
March 23, 2023

PYMNTS research finds coupons are highly important to many shoppers, and grocers are taking note. The Context Certainly, grocers that are able to meet this demand for coupons see the benefits. For instance, grocery giant Kroger shared on an earnings call earlier this month that...

Consumer Insights
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000 that bridges the tail-end of millennials and the oldest among Generation Z, are coming into their own. Bridging tail-end millennials...

Consumer Insights
Grocers Capitalize on Americans’ Love of Curbside Delivery
March 15, 2023

Curbside pickup is popular with U.S. consumers, and grocers are seizing on the sales opportunity. The Context United States grocers are doing everything in their power to expand curbside availability. For instance, at the end of last year, Ahold Delhaize subsidiary Food Lion, which has more...

Consumer Insights
Half of All Restaurant Customers Opt for More Carryout Than Dining In
March 13, 2023

As consumers rethink restaurant spending amid inflation, diners across income brackets are shifting to pickup. For the latest edition of PYMNTS’ Connected Dining study, “Connected Dining: Rising Costs Push Consumers Toward Pickup,” we surveyed a census-balanced panel of more than 2,100 U.S. consumers in January...

Consumer Insights
Loyal Consumers Prize Quality More Than Deals
March 10, 2023

Merchants looking to acquire new customers would be well served to prioritize deals and convenience. For the latest edition of the PYMNTS Consumer Inflation Sentiment report, “Consumer Inflation Sentiment: The False Appeal of Deal-Chasing Consumers,” PYMNTS surveyed more than 2,100 United States consumers in February...

Consumer Insights
Campbell: Consumers Reluctant to Spend More Than 20 Minutes Cooking
March 08, 2023

As consumers seek to save on both money and time, prepared meals are gaining ground. Campbell Soup Company, parent of its self-titled brand as well as a range of other popular food and beverage companies, including Pepperidge Farm and Swanson, is noting that consumers may...

Consumer Insights
When Customer Service Underdelivers, Merchants Risk Consumer Rage
March 07, 2023

There’s a crisis in customer satisfaction, and brands that get it are likely to come out on top. The Wall Street Journal (WSJ)reported Tuesday (March 7) on results of the latest National Customer Rage Survey conducted periodically by Customer Care Measurement & Consulting and the...

Consumer Insights
Grocers’ Most Loyal Customers Are Those Who Engage Digitally
March 07, 2023

As grocers look to maintain customer loyalty amid inflation, PYMNTS research reveals digital is key. The Context Digital channels are key to grocers’ ability to maintain communication with consumers, keeping them coming back. Michigan-based supermarket chain Meijer, for one, which has nearly 500 stores across the...

Consumer Insights
LendingClub: Decline in Paycheck-to-Paycheck Ranks Is ‘Encouraging’
March 07, 2023

At first glance, there’s reason to be optimistic when viewing the current state of the paycheck-to-paycheck economy. Joint research from PYMNTS and LendingClub shows that 60% of Americans were living paycheck to paycheck in January, down from 64% in December. Anuj Nayar, financial health officer...