Consumer Insights

Consumer Insights
Millennials Shift to Grocery to Avoid Tipping Pressure at Restaurants
April 12, 2023

PYMNTS data finds millennials may tip more than other diners, but it’s hurting their loyalty. By the Numbers Research from PYMNTS’ study “Connected Dining: Inflationary Pressure Squeezes Restaurant Tips,” which drew from a survey of more than 2,200 U.S. consumers, found that millennials are the...

Consumer Insights
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023

As the business world looks for new ways to court millennials and Gen Z, baby boomers get somewhat overlooked, and that’s a missed opportunity given their economic profile. The view of baby boomers — born between 1946 and 1964 — is changing as the image...

Consumer Insights
73% of Families With Kids Cut Grocery Spend as Food Prices Remain High
April 10, 2023

PYMNTS research finds consumers are putting deals first when it comes to grocery shopping. Despite inflation’s incremental, uneven shift down, consumers remain wary about when prices will begin to ease for essentials such as food, which still costs 10.2% more than it did a year...

Consumer Insights
Supplemental Incomes Make Household Finances More Manageable for Millions
April 05, 2023

Americans have a way of overcoming financial adversity, and this is borne out by the rising number of employed consumers taking on side hustles to make ends meet, and then some. It’s also supported by the latest entry in the long-running survey series “New Reality...

Consumer Insights
Brand Loyalty Falters as High Inflation Continues, Study Finds
April 05, 2023

High inflation has made consumers cut back on everything but the necessities, and an unexpected characteristic has hit the chopping block: loyalty. PYMNTS’ data finds that about half of shoppers have made changes to where they shop for pricing relief, and approximately two-thirds of consumers...

Consumer Insights
Grocers’ Most Loyal Shoppers Are Optimistic About Inflation
April 04, 2023

Amid inflation, grocers’ best customers see a light at the end of the tunnel. The Context Rising food prices have threatened shopper loyalty, with consumers looking for ways to stretch their budgets. It makes sense, then, that those who have remained the most loyal are...

Consumer Insights
Automakers Hike Discounts as Interest Rates Chase Buyers Away
April 02, 2023

Automakers are under increased pressure to discount their cars as higher borrowing costs make consumers nervous. As The Financial Times reported Sunday (April 2), data from Cox Automotive shows the average interest rate on a new car or truck loan is at 8.95%, compared to...

Consumer Insights
Grocers Woo Higher-Income Consumers With Premium Prepared Foods
March 31, 2023

With big earners seeking prepared meals at the supermarket, grocers are seizing on the opportunity. By the Numbers Many consumers are looking for quick, convenient meal options at the grocery store, and higher-income shoppers are the ones driving this demand. Findings from PYMNTS’ study “Digital...

Consumer Insights
Paycheck-to-Paycheck Consumers Adjust to Reality of Persistent Inflation
March 27, 2023

The steady share of consumers living paycheck to paycheck despite continued economic headwinds is a testament to their fortitude. Month after month, headlines reaffirm what consumers already know: Inflation on essentials such as food has been straining wallets across income demographics. No one seems safe...