Debuts In-App Purchasing With Google Pay, cryptocurrency, digital wallets, digital payments, B2B

Cryptocurrency trading platform has launched an in-app purchase feature on Google Pay, which lets users easily buy cryptocurrencies, according to a Thursday (July 21) press release emailed to PYMNTS.

Users can tap into this feature by adding their credit or debit card to Google Pay. From there, they can use Google Pay as a fast and secure way to buy more than 250 coins in the app, the release stated.

The five-step process starts when users tap “trade” on the app homepage. Then they can select “buy” and choose a cryptocurrency. Under the “cash” setting, they can select Google Pay and hit the “buy” button once more.

Once that’s done, users can tick the checkbox to accept a card processing fee and hit “continue” before tapping “confirm” to complete their purchases.

“Once the purchase is complete, the balances will be updated accordingly in users’ Crypto Wallet, and they will also be able to check their transaction history in the app,” the release stated.

Earlier this week announced it won regulatory approval from Italy’s Organismo Agenti e Mediatori, allowing it to distribute its products and services in the country. That approval follows similar permissions in Greece, Singapore and Dubai.

Read more: Exchange Launches in Italy

“We are committed to building lasting growth in the region and will continue working with regulators to deliver a wide range of products and services to our valued customers,” Co-Founder and CEO Kris Marszalek said.

In May, said it was working with Shopify to allow merchants on that platform to enable Pay on their online storefronts, giving customers more ways to make their purchases with cryptocurrencies.

See more: Shopify Merchants Now Accept Instant Crypto Payments

“Providing more customers and merchants the ability to engage in commerce using cryptocurrencies is a priority for,” Marszalek said at the time.

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