Google To Move On From BigCommerce, Magento, PrestaShop Partnerships

Google is reportedly ending its relationship with eCommerce platforms BigCommerce, Magento and PrestaShop, with plans to wind down support by March 20.

With the integration, merchants using BigCommerce, Magento and PrestaShop could connect their product catalogs with the Google Merchant Center. According to a report in Search Engine Land, which cited emails received from Sales & Orders, Google has been sending emails to merchants that use one of those three services, alerting them to the termination of support of direct imports.

In one of the emails, Google said it is terminating the relationships so that it can “better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with eCommerce platforms to explore more frictionless integration opportunities.”

The report noted that the Google Shopping apps for the three eCommerce platforms, and any foods associated with them, will no longer work as of March 20. Merchants will have to find a different method or app that is supported by Google Merchant Center.

As BigCommerce loses its integration with Google Merchant Center, it is adding new partners at the same time. In late December, the company announced a new partnership in which Visa Checkout is coming to BigCommerce merchants. In a press release, the companies said more than 55,000 small- and mid-sized retailers can now set up and accept the payment method on their websites.

Consumers who are already enrolled in Visa Checkout, which stands at around 28 million users, will be able to use pre-stored payment details and address information to complete purchases on BigCommerce stores, whether they are on a mobile device, desktop or in stores. The companies noted that more than 200 merchants that use BigCommerce got early access to Visa Checkout and have already added it as a payment option.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


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