BigCommerce announced that it will add Amazon Pay to enable retailers to deliver a faster checkout for their Amazon customers. The company was also named a “Premier Partner” by Amazon and will join the Amazon Pay Premier Program, which will allow merchants to deploy Amazon Pay within their online checkouts in just minutes.
“Amazon is widely recognized for providing customers a personalized and efficient checkout experience that simplifies buying to a single click. Through this integration, merchants can now extend this experience to customers on their own websites, leading to higher conversion, customer trust and loyalty,” Jimmy Duvall, chief product officer for BigCommerce, told PYMNTS.
Research from the Baymard Institute revealed that 27 percent of online shoppers in the U.S. abandon their shopping carts due to checkout processes taking too long.
Amazon Pay, which is available across thousands of retail sites, processes transactions using the information a customer already has stored in their Amazon account. According to a statement detailing the partnership between BigCommerce and Amazon Pay, the payment method has already been used by more than 33 million consumers globally.
“BigCommerce shares our commitment to helping retailers grow sales and attract new customers,” Patrick Gauthier, VP of Amazon Pay, added. “Through this integration, BigCommerce merchants can easily integrate Amazon Pay and reach Amazon customers [who] have come to value a personalized, trusted and familiar buying experience.”
BigCommerce confirmed that Amazon Pay is now available to all of its merchant clients located in the U.S., U.K., France, Germany, Italy and Spain.