VISA

Visa Checkout’s 28M Users Can Now Shop On BigCommerce

BigCommerce, the cloud eCommerce platform, and Visa, the payments company, announced news on Wednesday (Dec. 20) of a new partnership in which Visa Checkout is coming to BigCommerce merchants.

In a press release, the companies said more than 55,000 small- and mid-sized retailers can now set up and accept the payment method on their websites. Consumers already enrolled in Visa Checkout, which stands at around 28 million users, will be able to use pre-stored payment details and address information to complete purchases on BigCommerce stores, whether they are on a mobile device, desktop or in stores. The companies noted that more than 200 merchants that use BigCommerce got access to Visa Checkout early and added it as a payment option already.  

“Visa is thrilled to partner with BigCommerce to bring Visa Checkout to its network of retailers to make digital payments more streamlined than ever before,” said Sam Shrauger, senior vice president of Digital Products at Visa in the press release. “We are constantly looking for partners who also work toward our goal of convenient and secure payments, and BigCommerce’s commitment to empowering merchants to accept payments more rapidly is in lockstep with Visa’s vision for the future of eCommerce.”

Citing a study from the Baymard Institute, Visa said that 68 percent of all online shopping carts are abandoned before the purchase, with around 27 percent of shoppers citing a checkout process that takes too long and is too complicated. Visa Checkout aims to reduce that friction, making it easy to check out and thus reducing shopping cart abandonment.

This year, Visa Checkout integrated Android Pay and Samsung Pay into its service. “BigCommerce is focused on equipping our merchants with the tools they need to deliver fantastic shopping experiences,” said Jimmy Duvall, chief product officer for BigCommerce in the same press release. “Visa is one of the most reputable payments brands worldwide, and adding Visa Checkout to our robust selection of market-leading payment solutions further demonstrates our commitment to helping our customers stay at the forefront of the industry.”

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