Google Unveils ‘More Visual’ Shopping Tools

Google shopping

Google is continuing its efforts to enhance its shopping offerings with new features designed to provide what it calls “a more visual experience” to people using its desktop search.

According to a post on the company blog Thursday (Oct. 20) shoppers will now encounter results that show products, brands, articles, and videos.

“New dynamic filters will also help you refine your search to find something specific,” the company explained in the blog post. “So if you’re shopping for a new coffee maker on desktop, you can search ‘shop coffee makers’ and filter by type, brand, retailer, nearby or on sale to find the best option. Our results and filters are dynamic so they’ll update to show you the freshest content.”

In addition, users can read about products without disrupting their search by clicking that product to see more information about it instantly.

Learn more: Google Showcases 9 AI-Driven Shopping Features in Search

You can also read up on products without interrupting your search. Just click a product to instantly see more details about it — like offers from different merchants and reviews — all without leaving your Search results page. Once you’ve found something you want, just click to go to the retailer’s site.

Google has unveiled a number of features recently to make its sites more “shoppable.” For example, July saw the company launch a partnership with Shopify that lets creators link their store to Google-owned YouTube and allow shopping on their livestreams and videos.

See also: Google Rolls out Tweaks to Make YouTube, Search More Shoppable

And last month, the company announced nine new shopping features, such as the ability to search by saying “shop,” followed by whatever product a user is looking for.

There’s also “Shop the look,” which brings up outfit options that go with items being searched — as well as purchase options in the feed.

Other new features include a “Trending” discoverability option that displays items that are popular across Google searches and an automation tool for 360-degree 3D display. Google has said that users engage with 3D images almost 50% more than static pictures.