“Gemma just passed 150 million downloads and over 70k variants on Hugging Face,” said Omar Sanseviero, a developer relations engineer at Google DeepMind, posted on X on Sunday (May 11) afternoon.
He added that developers have created more than 70,000 variants of Gemma on the artificial intelligence (AI) developer platform Hugging Face.
Google debuted Gemma, a series of lightweight, open-source models, in February of last year. As PYMNTS wrote at the time, analysts said these models could herald the arrival of a sleeker version of AI.
The company has said that Gemma models are efficient for their size, surpassing bigger models such as Meta’s Llama-2 in tests of reasoning, math and programming skills.
“Smaller models are more portable and able to be deployed for a wider scope of use cases, such as remote operations or devices with limited local storage,” Sam Mugel, the CTO of Multiverse Computing, told PYMNTS. “Reducing the overall size of these models also reduces the energy required to operate them.”
In related news, PYMNTS wrote last week about Google’s effort to place ads inside AI chatbot conversations to protect its crucial ad search business, which accounts for a little more than half the company’s revenue.
Last month, Google commanded a 90% market share in search, according to StatCounter. The picture is flipped when it comes to AI chatbots: Google’s Gemini holds a 2.3% share, while OpenAI’s ChatGPT has 84.2 of the chatbot market.
It’s an example of Google facing the “innovator’s dilemma,” a concept developed by the late Harvard Professor Clayton Christensen to explain why successful companies often fail in the face of disruptive technologies.
According to the theory, these incumbents often offer existing customers improved versions of what already works. Smaller firms that employ the new technology serve niche or small markets first before improving and going mainstream, taking over from the incumbent in the process.
Kaveh Vahdat, president of marketing firm RiseOpp, told PYMNTS that Google’s move is “less about short-term monetization and more about safeguarding its long-term control over the discovery layer of the internet.”
As users make the pivot to AI chatbots, Vahdat said, Google risks losing the behavioral data and ad real estate that uphold its business model.
“By preemptively commercializing chatbot interactions, it is trying to reassert that control,” he said. But doing so at a time when its market dominance is already under antitrust scrutiny could accelerate regulatory pressure.”
