Innovation

Twitch Launches Affiliate Program To Let Non-Partners Earn Cash

Twitch, the live streaming platform, announced Friday (April 21) the launch of the Twitch Affiliate Program, which the company said in a blog post helps it expand it is streaming service to include tens of thousands of non-partnered creators.

In the blog post, Twitch said with the program, eligible streamers can start earning income on Twitch while building their audience. What’s more, Twitch said the Affiliate Program provides a stepping stone to bridge the gap between emerging streamers and Twitch Partner.

“In the coming months we will continue to invest in both our Affiliate and Partner programs to better support creators at all stages of their development,” wrote Twitch’s Robin Fontaine. “While Affiliates will eventually have access to basic versions of our tools including Subscriptions, Game Commerce and Advertising, we will continue developing additional features just for Partners that are tailored for nurturing the larger communities they manage.”

Fontaine noted that when it launches Subscriptions for Affiliates in the future, Affiliates will have only 1 subscriber emote, whereas Partners will be able to unlock a full set of 50 subscriber emotes.

Partners also get an extra mark of distinction on Twitch by its new Verified Chat Badge. Partners will get that badge the same day the Affiliate Program launches, Twitch said. Twitch said those invited into the Affiliate Program will get invitations via email and notification in the upper-right corner of twitch.tv and in the dashboard.

“Invitations will roll out gradually over several weeks, so for those that are hoping to join the program, please be patient and allow several weeks for all the invitations to go out,” Twitch said.

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