Drivers craving pizza while on the road will soon be able to order Domino’s right from the touchscreens in their cars, according to reports.
Beginning this year, millions of connected cars with compatible touchscreens will have the Domino's AnyWare ordering platform loaded on them. Domino’s partnered with Xevo for the service, which will be available in some GM and Hyundai models.
The touchscreen platform can also find nearby stores and call in orders through the vehicle interface. Other brands like Starbucks and Dunkin’ have also said they will offer similar platforms.
According to IHS Markit, by 2024 there will be some 75 million vehicles with display screens, and many of them will be compatible with food ordering platforms.
Domino’s same-store sales are higher than the pizza industry average, but it didn’t meet analysts’ expectations in Q4. Pizza Hut is also reportedly working on vamping up its digital services, and recently announced a partnership with FedEx to test delivery robots.
Domino’s has been pushing into all kinds of new technologies, including ordering from smartwatches, TVs, Alexa and Google Home. It also delivers to non-traditional locations like zoos, beaches and park benches. In addition, the chain recently partnered with addressing company what3words to deliver to places and regions without easily discernible address locations.
"At Domino's, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be," Domino's Director of Digital Experience Chris Roeser said in a release. "This new AnyWare platform will make ordering pizza easy, whether you're in the car waiting for the kids to finish soccer practice or you're on your way home from work."
Customers will also be able to place repeat orders and follow their pizzas’ progress on the screen.
"We're excited to work with Domino's, and to have them join the Xevo Market platform, which is already live in millions of vehicles on the road today," Xevo CMO Brian Woods said in the release. "Domino's is the world's largest pizza company, and they've always been technological innovators. Xevo Market makes it possible for Domino's to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time."