Google Assistant Taps Tile To Help Users Find Lost Items

Finding App Tile Integrates Google Assistant

Cloud-based finding platform Tile has announced it is teaming up with Google for Google Assistant voice integration, according to a report.

“This is big news for Tile customers,” said Tile CEO CJ Prober. “If you were to lose or misplace your wallet, remote, backpack – anything, Google will soon join your personal search party with a simple voice command.”

Google Assistant users will be able to use voice commands to activate the tile that is attached to a missing item. Tile's “direct ring” technology allows the platform to connect with the item.

Rumors have been swirling in light of the announcement that Apple is currently working on a Tile-like item of its own. Code was recently found that references a new tab called “Items” in iOS 13’s “Find My” app. Apple could potentially announce the news at its iPhone event next week.

Tile is one of the biggest makers of lost item trackers, selling 22 million last year. The company’s user base finds five million items per day in more than 230 countries around the world.

Tile has partnerships with other companies; it recently announced it worked with Sennheiser on the Momentum Wireless around-ear headphones. The headphones will have Tile technology built-in so they can be located if they are misplaced or stolen.

“We are reaching a tipping point in our embedded strategy with more and more products coming to market from amazing brands like Sennheiser,” said Tile Marketing VP Bryan Rodrigues. “We are excited to be able to offer these brands and their customers the power that Tile can bring, helping keep track of everything that matters thanks to our technology and our growing worldwide community.”

Tile recently announced $45 million in funding to help the company advance its goals in embedded partnerships, boost international growth and expand the products and services it has to offer. The company said it has more than 20 partnerships in all.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.