RetailMeNot Sues Honey Science Corp. For Patent Infringement

RetailMeNot announced that it has filed a patent infringement lawsuit against Honey Science Corp.

RetailMeNot, a leading savings destination connecting consumers with retailers, restaurants, and brands, both online and in-store, alleges that Honey has infringed and continues to infringe on four of its patents, specifically U.S. Patents 9,626,688; 9,639,853; 9,953,335 and 9,965,769.

Los Angeles-based Honey is an online service that automatically finds coupon codes for the site a user is shopping at and applies them to the customer's order at checkout. The site also offers HoneyGold, a rewards program that allows users to earn cash back when they are shopping online.

RetailMeNot states that the patents being utilized by Honey protect the company’s “pioneering developments in computer-related technologies, and Honey's unauthorized use of them enables key features of Honey's website and browser extensions.”

The suit seeks both a permanent injunction and damages in an amount to be determined at trial.

"RetailMeNot strives to invent world-class digital technology giving consumers the best possible experiences when using our products online and in-store," Jonathan Kaplan, chief legal officer and chief compliance officer of RetailMeNot, said in a press release. "We are committed to our continued investment of significant resources in protecting the company's intellectual property through the development of patent and other intellectual-property rights."

Last year, RetailMeNot was acquired by Harland Clarke, a payment and marketing services firm, for $630 million in equity. The company will use RetailMeNot to boost the reach of the coupons and promotions managed by Valassis Communications, a direct mailer company it purchased for $1.31 billion in 2013.

“RetailMeNot provides a new global digital channel to distribute our clients’ offers that perfectly complements Valassis’ current digital, mobile, mail and other print networks,” Harland Clarke Chief Executive Victor Nichols said in a statement.

This was the second time RetailMeNot had been acquired; in 2010, it was purchased by WhaleShark Media, which then rebranded its entire company to RetailMeNot.

In 2013, RetailMeNot went public, raising $191 million in its IPO.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.