Mastercard wants to “Start Something Priceless” for UEFA Champions League fans through a partnership with famed Brazilian soccer player Pelé.
The partnership has resulted in a short film, “22 Languages,” which celebrates football fans, 22 of them, from around the world and their passions. The film is the latest project in Mastercard’s “Start Something Priceless” campaign, designed to inspire people to pursue a passion and transform small moments into amazing memories.
“Football is a unifying force across the world, and there is no better example of this than the UEFA Champions League,” said Raja Rajamannar, chief marketing and communications officer at Mastercard, in a press release. “Our #StartSomethingPriceless campaign is about supporting one another to inspire change, and the UEFA Champions League is truly unique in traversing borders and transforming the lives of both players and fans.”
For the project, Pelé shared his top three UEFA Champions League moments: Éric Abidal lifting the trophy for FC Barcelona, Oliver Kahn consoling Santiago Cañizares and Manchester United fans showing their respect for Cristiano Ronaldo.
“While we all love the competition that comes with sport, it’s more important what we do as people on and off the field. Football is a great unifier, and these UEFA Champions League moments truly capture the #StartSomethingPriceless sentiment,” said Pelé.
In other news, Mastercard released a Love Index on Valentine’s Day consumer habits in Kenya. The report found a 183 percent increase in the number of online transactions between Feb. 11 and Feb. 14 from 2015 to 2017. Mastercard also partnered with Pebble Beach to bring the “Priceless” experience to resorts.
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