Mastercard Announces New DoorDash, HelloFresh Rewards

Mastercard has announced new partnerships with DoorDash and HelloFresh for its World and World Elite cardholders.

The credit card company said Thursday the offerings are in response to “consumers’ desire for on-demand access to the best local restaurant meals, household grocery and convenience items, and fresh meal kit delivery” coupled with a 54 percent rise in online sales last month.

“As consumers, we’re shopping and spending more digitally than we ever have before, and these new behaviors are here to stay,” Chiro Aikat, EVP Product and Innovation in North America for Mastercard, said on the company website. “At Mastercard, we remain committed to ensuring that our cardholders get the highest value from their everyday spend by continuing to deliver offers with the merchants and categories with which they’re spending most frequently.”

Beginning April 1, World and World Elite cardholders will earn rewards with every purchase while also enjoying added security features and enhanced digital benefits.

Cardholders who are new to DashPass — DoorDash’s subscription program — will get a free three month membership, while all DashPass members will get $5 off their first two orders each month when paying with a World/World Elite card.

Meanwhile, those same cardholders will get 5 percent back on each purchase they make with HelloFresh that can be used towards future orders. Mastercard said it is also beefing up existing partnerships with Lyft, Fandango and ShopRunner.

In an interview with PYMNTS’ Karen Webster last year, Mastercard Loyalty and Engagement President Francis Hondal said she believed 2021 should be the year companies reimagine loyalty programs, particularly the element of loyalty rewards.

“Points have always been important, and they’re still relevant because they’re easy for consumers to understand because they’ve been around so long,” Hondal said. “But the reality is that the consumer experience itself is the new currency in loyalty.”