Chick-fil-A has announced the launch of dine-in mobile ordering, allowing diners to order ahead before arriving to eat at one the fast-food chain’s locations.
After testing out the service in select markets for a few months, the service is rolling out to Chick-fil-A customers nationwide this month.
“We’ve received great feedback from parents, because they have to think about placing an order for everyone in their family while waiting in line,” Khalilah Cooper, director of service and hospitality at Chick-fil-A, said in a press release.
Customers can access dine-in mobile ordering through the Chick-fil-A app. After selecting “mobile order,” the dine-in option will be listed alongside the carry-out and drive-through options. Once they arrive at the restaurant, they check in by finding an open table and, when prompted, tapping the top of a smartphone to the table number.
Aaron Clifford introduced dine-in mobile ordering at Chick-fil-A Pleasanton, California, which is near Silicon Valley. Employees from some of the country’s largest technology companies are lunch customers, and given their busy schedules, Clifford said those guests are looking for simplicity and efficiency.
“It’s the ease factor,” said Clifford. “By rolling out dine-in mobile ordering, we can better serve our customers who want to sit down and enjoy their meals during the rushed lunch hour.”
And Bill Fink, the local franchise operator of Chick-fil-A Oldsmar in Oldsmar, Florida, reported that his customers are finding the service easy to use. “It’s just another way we can care for our customers,” he said. “We want to make it as convenient and efficient as possible for them, and this helps remove that instinct to simply leave when our drive-thru looks too crowded.”
The company added that preliminary feedback on dine-in mobile ordering has been positive, with 95 percent of surveyed customers rating it as an “excellent fit” for Chick-fil-A.