MPOS Tracker

How Reebok Captures In-Store Impulse Buys

Mobile point-of-sale (mPOS) adoption is becoming increasingly high on retailers’ to-do lists. A full 45 percent of retailers listed it as a priority this year, according to a recent survey, and more restaurants are aiming to get in on the action as they work to maximize productivity, minimize wait times and enhance consumers’ in-store experiences.

In the March mPOS Tracker™, PYMNTS explores the new mPOS uptake, as well as how mPOS providers are launching solutions into new markets, boosting their presence where they already operate and partnering to expand their reaches.

Around the mPOS World

Both well-known and emerging brands are turning to mPOS solutions with the goal of delivering seamless, convenient customer experiences.

Convenience store chain Walgreens announced it will accept Ant Financial’s Alipay mobile wallet to attract Chinese tourists’ business, rolling out the payment option to a total of 10,000 locations by April. Target is also unveiling new payment methods to appeal to the masses, as the retailer will now accept American Express, Discover, Mastercard and Visa contactless payments, in addition to Apple Pay, Google Pay and Samsung Pay mobile wallets.

The Girl Scouts of Greater Atlanta has announced similar payment acceptance news, enabling customers to pay for its famed cookies using Apple Pay, Google Pay and Samsung Pay, as well as debit and credit cards, through First Data’s Clover mPOS offerings.

Recent mPOS developments also include acquisitions, with global private equity firm Advent International signing an agreement to acquire a majority stake in Argentine payments company Prisma Medios de Pago. Electronic payments and banking solutions provider ACI Worldwide revealed similar developments, announcing the purchase of technology assets affiliate RevChip from payments software and services firm TranSend for an undisclosed amount.

For more on the latest mPOS headlines, download the Tracker.

Inside Reebok’s mPOS Approach

Eighty-nine percent of surveyed women and 78 percent of surveyed men indicated they sometimes or always buy extra items when shopping in-person at stores, compared to just 77 percent and 67 percent, respectively, of those who do the same while shopping online.

However, athletic retail giant Reebok is aware of how difficult it can be to get people into a brick-and-mortar storefront in today’s convenience-focused world. In a recent interview with PYMNTS, the company’s Vice President of U.S. Retail Paul Froio explained that mPOS solutions have made a tangible difference in profits, helping customers to complete the purchasing process faster, making visitors more likely to complete a purchase and encouraging them all to return for more.

Download this month’s Tracker to read the feature story.

How Restaurant Operators are Driving mPOS Evolutions

Speaking of convenience and consumer behavior, restaurant operators are stepping up their game with mPOS and mobile order-ahead offerings to give customers the faster, more personalized experiences they crave. This month’s Deep Dive examines the evolution of restaurant dining, the rise of mobile ordering and how new solutions are helping all types of food establishments to seamlessly serve their customers.

To read the full Deep Dive, download the Tracker.

About the Tracker

The monthly mPOS Tracker™, powered by Mobeewave, is the go-to resource for staying up to date on mPOS news and trends. It highlights different stakeholders’ contributions, including the institutions and technologies that come together to make mPOS solutions happen.

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Latest Insights: 

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The May 2019 AML/KYC Tracker, provides an in-depth examination of current efforts to stop money laundering, fight fraud and improve customer identity authentication in the financial services space.

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