This course will explore how basic commerce facilitation engines, from basic merchant checkout functions and simple wallets, have evolved into commerce generators, identifying consumer demand and driving purchase traffic and converting sales. The course will study how organizing consumer purchase intent, stimulating conversion, and closing the loop with post-purchase information can drive incremental value to consumers and merchants.
In this class, we will explore the basics of eCommerce, how the segment has evolved to where it is today, who have been the major players in that evolution, where it may be headed, and what might that mean for the segment in particular and for the payments industry in general going forward. (Read More)
In today’s class, we will review how the forces at work in the traditional payments space, magnified and streamlined by the dynamics of the eCommerce marketplace, bring all of the power and conflict of the payments business to bear on the place where consumers click the “buy” button. (Read More)
In our final class on the basics of eCommerce innovation, we will cover how the marketplace for eCommerce shopping solutions might evolve going forward. (Read More)
This is all multiple-choice with one brief essay question. We’ll track your answers individually so you’ll have a record for each quiz, but the results we report out to the group will be collective – a measure of what everyone is thinking. (Take Quiz)
Once again, we’ve reached the end of a course, and it’s time for a quiz. The results we report out to the group will be collective – a measure of what everyone is thinking. (View Results)
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eCom 301 Lesson 3: eCom Implications