Say a merchant was to run a promotion with both Groupon AND LivingSocial within relatively the same timeframe. Which of the two daily deals sites would perform better as far as helping to grow the store’s customer base and bottom line? That’s what APARTStyle.com ended up finding out this past spring.
With the digital ink still drying on the campaign analytics and post campaign sales and profits, Murat Goker, CEO of this German apparel company, and Market Platform Dynamics CEO Karen Webster discuss which group coupon site drove more sales and why in this exclusive NEXTcast interview.
Related: Groupon's Business Model: Bubble or the Real Deal?
Murat Goker, President of APARTSTYLE.com was born in Turkey and raised in Switzerland. Murat’s upbringing was in 5 continents and international schools globally. His collegiate education includes tenure at Boston University and Pace University with concentrations in Marketing Management and Business Law.
After working a short period of time with Multinational corporations such as UBS and Oracle Subsidiary in Switzerland he knew his true passion was to be an Entrepreneur. In the past decade he has started several startups and business ventures ranging from International Business Development to Commercial Commodities Trading to his current endeavors; a Multi-Channel Women’s apparel business.
His intellectual curiosity and practical experience across industries globally fuels his interests in entrepreneurial endeavors.
