Innovator Offers Insights on the Blurred Line between "E" and "M" Commerce

Name: Jessica Cushing

Title: E-commerce Product Manager

Company: TicketNetwork.com

What I’m working on now... Growing the company’s flagship retail ticket exchange site through new markets. The recent launch of our mobile-optimized site, m.ticketnetwork.com, marks our first venture into mobile commerce. We also recently launched a Spanish-language ticket site (SuperBoleteria.com), aimed at Spanish-speaking customers in the US, which is growing rapidly.

My crowning achievement is... Leading the team that grew TicketNetwork.com’s GTV by 136% in the first year under my management.

When I go shopping, my preferred method of payment is... Credit card for most purchases; prepaid card for smaller purchases at places I visit frequently (such as Starbucks).

I think the next big thing in ticketing is... Offering consumers more options for finding and purchasing last-minute, hard-to-get tickets.

Cash is... Sometimes a necessity for consumers in the brick-and-mortar world.

Mobile commerce is... Becoming more complex as the variety of mobile devices expands and the line between mobile and non-mobile eCommerce blurs.

Social commerce is... Quickly becoming one of the most important factors for SEO / SEM success.

The most important thing to consumers is...
A safe, secure and user-friendly shopping experience. Consumers need to be able to find what they’re looking for and decide if the merchant is trustworthy within a matter of seconds, or they’ll go elsewhere.

Bio: Jessica Cushing, product manager at TicketNetwork, is responsible for the strategic direction of the company's flagship E-commerce retail site, Ticketnetwork.com, which is an online marketplace where tickets to more than 80,000 events are bought and sold. Jessica's background includes experience in usability and user experience, online marketing and web analytics. She is a summa cum laude graduate of the University of Hartford, where she received a B.A. in Interactive Information Technology with a specialization in Human-Computer Interaction.


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