Ladies First: Women as the Super Segment for U.S. Retail Banks

By  |  June 13, 2011
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The only safe way U.S. retail banks can move past the current crisis is to embrace relationship banking. This means crafting strategies, designing products and measuring profitability based on customer relationships, rather than siloed product categories, and on households, rather than individuals. MasterCard Global Insights Analyst Nitin Sumangali dives deep into research that shows how forming relationships with women, as well as underserved youth, can help banks drive product innovation, as well as their bottom line.   

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    Nitin Sumangali is an Analyst in the Global Insights group of MasterCard Worldwide. He is responsible for analyzing MasterCard and third-party research to support the development of market, consumer, and financial insights that can strengthen the performance of MasterCard and its customers worldwide. (Read more)


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