Leveraging the Value of Transactional Documents for Issuers and Advertisers

Karen Webster of Market Platform Dynamics recently sat down with Kevin Klein and Rick St John of Pitney Bowes and TSYS, respectively. The three came together to recent discuss industry trends that demand a fresh look at TransPromo.

TransPromo is the practice of putting promotional content such as advertisements on transactional documents (statements and bills). The partnership between TSYS and Pitney Bowes leverages the value of transactional documents and gives advertisers access to a relevant audience with an average comprehension time of 2-3 minutes and an open rate greater than 95%.  Partnering with the right provider solves the challenges faced by many issuers and allows issuers to enjoy a new revenue stream while still focusing on their core competencies.

Webinar: TSYS Whitespace Manager

Partner-Managed Transpromo white paper

Rick St John, TSYS: Rick St. John is a Group Executive with TSYS, a global financial services company based in Columbus, Georgia.  He has responsibility for the Output Services Division which provides print and statement services, a card personalization bureau and correspondence / specialty services to TSYS’ global client base. Mr. St. John has twenty years of senior / executive level experience in directing multi-functional organizations, both domestic and internationally. 

Mr. St. John earned a Bachelor’s Degree in Mathematics and Engineering from the United States Military Academy and a Master’s Degree in Industrial Engineering from the University of Arizona.

Kevin Klein, Pitney Bowes: Kevin Klein is Director of Customer Communication Management Consulting for Pitney Bowes a Stamford, CT based company.  Pitney Bowes is the WW leader in technologies for enabling effective and efficient customer communications. Kevin has 10 years of experience in the mail and electronic communications industry and 22 years previous experience in technology businesses including Westinghouse Electric, General Electric and Emerson Electric.

Mr Klein has a Bachelor of Science degree in Industrial Technology from the State University of New York at Buffalo.