The European payment landscape is complex and fragmented. According to a survey conducted by Forrester Research, one in two European online buyers does not own a credit card and therefore cannot pay with Europe’s most offered online payment method. Despite the introduction of Euro in 2002, payment systems and preferences varied by country. However one common denominator remains: innovation.
In the Turkish town of Eskisehi for example, a partnership between MasterCard and Garanti Bank launched the first transportation card with M/Chip Advanced called Esparacard. The card can be used for transit as well as for shopping, cinema, and restaurant — thus eliminating the reliance on cash.
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In the UK, Blue Dot launched a points-based loyalty program system rewards people for socially responsible actions through “money can’t buy” experiences.
In exchange for volunteering work and donations, users can sign in via Facebook and receive benefits ranging from career advice to access to exclusive products.
Even rock bands such as Cold Play have started using Blue Dot. If you behave well, and collect your points, or “dots,” for good deeds, you will have a chance to see them perform.
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