IKEA Includes Mobile Ads In Latest “Back to School” Campaign

By  |  July 10, 2012
 | 

Furniture retailer IKEA is investing in mobile advertising to reach college students and their families as back-to-school season rolls around, Mobile Commerce Daily reports.

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    The ads link to the mobile version of IKEA’s site, which itself includes links to the company’s social media presence. IKEA has chosen Pandora as the host of its most recent mobile advertising campaign, the report says.

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