The HI-Media Group, an online media venture, in collaboration with Harris Interactive, a market research firm, surveyed 4000 Internet users in Germany, France, Italy, and Spain to identify trends in the use of mircropayments.
The results reveal that there is major potential in the European Market where more than half of Internet users are also micropayment users. The study also confirms that micropayment has great growth potential within the mobile industry where consumers are embracing mobile wallet: 30 percent of the European internet users would consider replacing their bank card with the mobile telephone as a payment method.
We’d love to be your preferred source for news.
Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!
Add as Preferred Source