Payvment Launches Targeted Ads Based on Transaction History Over Facebook

By  |  June 19, 2012
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Social commerce platform startup Payvment says it is launching a new Facebook ad product that utilizes transaction-based data to deliver targeted advertising to consumers.

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    Payvment CEO calls this web of data the “taste graph,” according to TechCrunch. The company claims its clients see a 25 percent better click-through performance relative to self-service Facebook ad purchases, according to the report.

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