Retail Take Note: Bing and Yelp Bring Local Reviews to Web Search

As merchants large and small look to location-based technologies to increase sales, two of the web’s biggest players are joining forces to expand local search: Bing, Microsoft’s search engine, and review site Yelp have partnered to incorporate local restaurant and venue reviews into the former’s search results.

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    Called Bing Local, the new service will incorporate reviews, photos, and certain business details directly into search results, according to VentureBeat.

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