Retail Take Note: Bing and Yelp Bring Local Reviews to Web Search

As merchants large and small look to location-based technologies to increase sales, two of the web’s biggest players are joining forces to expand local search: Bing, Microsoft’s search engine, and review site Yelp have partnered to incorporate local restaurant and venue reviews into the former’s search results.

Called Bing Local, the new service will incorporate reviews, photos, and certain business details directly into search results, according to VentureBeat.

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