Smartphones Spark Mobile Banking Growth In Europe

A recent study released by Forrester Research reveals that although only about nine percent of European bank account holders regularly use mobile banking, this number is poised to grow exponentially in the next few years.

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    The study also shows different mobile banking habits between American and European users. In the United States, mobile banking is primarily used to check balances (45 percent), transaction histories (61 percent) and money transfer between accounts (31 percent.). In Europe SMS alerts’ are still the most common type of mobile banking method.

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    According to comScore, the number of mobile banking users in the UK increased by 86 percent to 4.8 million last year due to the proliferation of smartphones in Western European cities.